Today I received an email about a training course that I have to go on. It's a course to teach sales folk about how to sell the right kind of software. I'm going so I can learn about how the sales people do this, which might help me do better documentation.
Anyway, the description of the course includes this little gem:
"These sessions will not be about pitching product, but rather discuss security solutions and positioning with a thought leadership style approach."
Apart from the lack of hyphens at the end, this sentence has hairs on it. What is a thought leader? What is the style of thought leadership? So off I went to find out.
Wikipedia gives me these two quotations:
Elise Bauer:
A distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."
Phil Cosby:
"Leadership is deliberately causing people-driven actions in a planned way to accomplish the leaders agenda."
Right.
Here's a blog entry that defends the idea of thought leadership:
In Defense of Thought Leadership.
I can't stand this a second more, so I will go away now and write some more riveting documentation.
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